April 1, 2021ROCKINGHAM – The MOOver has completed its 14-month rebranding effort.
The program made one image of its two brands – The Current based in Rockingham and The MOOver based in Wilmington. Both regions will be nicknamed the MOOver – the Wilmington MOOver and the Rockingham MOOver. The corporate name remains Southeast Vermont Transit (SEVT) but The MOOver nickname is the company’s main identity.
All 60 buses now have black and white Holstein spots – well most of them. Four of them have brown spots – one in Brattleboro, two in Rockingham, and one in Wilmington. The website www.moover.com now serves both regions. All staff are clothed in the same uniforms. Brochures and other marketing tools all have the same graphics.
“So many things are consistent now – from answering the phone to moving vehicles between locations” said Randy Schoonmaker, SEVT CEO. “Thanks to all the staff who worked on this, our marketing agency FourNine, and to our Board for their vision of this concept. And thank to the VTrans for funding this important project. We are fully blended together as one family.”